Earth, Wind & FIre will perform at 9:30 p.m. Friday, May 28 at Riverfest's Miller Lite Amphitheatre Stage.

Earth, Wind & Fire has been added to the entertainment roster of Riverfest, going on May 28-30 in downtown Little Rock and North Little Rock on the banks of the Arkansas River.

Other nationally known acts include Bell Biv Devoe, Uncle Kracker, Gary Allan, The Black Crowes, Lucero, Ludacris, Blake Shelton, Little River Band, Jimmy Wayne, Steve Miller Band and The Robert Cray Band.

A complete schedule of national, regional and local musical acts (including times and locations) is available here.  

New attractions for Riverfest 2010 include Riverfest Rock-N-Stroll 5K Fun Run/Walk, hot air balloon races and “balloon glows” and Accelerate Your Life Experience Navy flight simulators, and a day of inspirational music  on Sunday, May 30 in the North Shore Riverwalk area of North Little Rock.

A limited supply of Riverfest 2010 advance tickets are now on sale on a first-come, first-serve basis at participating Wendy's restaurants, Big Red stores and Family Markets stores. The advance tickets are $15 for three days’ admission, half the cost of the gate admission. Admission for children 6 and younger is free and children 7-10 will be admitted for a daily price of $5. Three-day passes sold at the gate and through the Riverfest website will be $30. The three-day admission to Riverfest includes admittance to all concerts.

Riverfest will provide a shuttle to take festivalgoers from War Memorial Stadium in Little Rock and the parking lot of North Little Rock High School’s West Campus to the main gates of the festival for $2 round-trip.

The new Rock-N-Stroll 5K Fun Run/Walk is a family event presented by Arkansas BlueCross BlueShield and 103.7 The Buzz. The race will take place on a  flat, fast course through the historic Argenta Arts District of downtown North Little Rock. Proceeds from the race will benefit the ALS Association of Arkansas and CARTI. In addition to prizes for runners, there will be prizes for the best costumes. Registration fee includes an admission button to Riverfest, a race T-shirt and admission to one Arkansas Travelers baseball game on Friday, May 28 or Saturday, May 29 at Dickey-Stephens Park. To download a registration form click here.  

Festivalgoers will have the opportunity to watch hot air balloons rise each morning from the North Shore Riverwalk and race over the city. Flights will take place at approximately 6 a.m. Friday, May 28, 6:30 a.m. Saturday, May 29 and 6:30 a.m. Sunday, May 30. On Friday and Saturday evenings, the hot air balloons will set up at 9 p.m. on the North Shore to create a "Balloon Glow."

The Accelerate Your Life Experience (AYLE) is a 48-foot multimedia immersion into the Navy. The interactive display includes sensory effects like wind and the smells of jet fuel and the ocean. The new flight simulators can be found in the west end of the festival near the Triple-S Alarm Stage.

The Riverfest Recycles Program encourages festivalgoers to keep recyclable plastic bottles and aluminum cans out of the landfills by collecting them from the festival grounds and exchanging them for fun items at Riverfest Recycles Centers. Participants who fill a recycle bag with bottles and cans and return it to the two recycling centers on-site will receive a free Riverfest Recycles T-shirt, hat and other goodies.

Festivalgoers will have a chance to win a 2010 Smart Car sponsored by Regional Recycling & Waste Reduction District. Participants can pick up Go Green Cards and collect stamps by recycling bottles and cans, riding the Riverfest shuttle, recycling old cell phones and other green activities. Once three stamps have been collected and the Go Green card has been returned to the recycle tent, participants will be automatically registered to win the car.

On Sunday, May 30, the annual fireworks display, sponsored by the Osborne Family, will light up the sky at 9 p.m., 30 minutes earlier than in past years. The headline acts on Sunday will follow the fireworks.

Other notable Riverfest attractions in 2010 include:

  • KidZone Playtime Promenade activities including the Krispy Kreme Doughnuts Dipping Station, Squirt Art on Canvas, Fanciful Face Painting, finger casts, moonwalk, beanbag toss, bubble blowing and hula-hoop fun.
  • Teen Extreme featuring Bungee Trampoline, temporary tattoos by Heifer Dog Tattoos, Speedway Entertainment, X-Box and Nintendo Gaming Tournaments and a giant gondola Ferris wheel.
  • Arkansas Music Tent, located in the Post Wine Specialty Beverage Garden and devoted entirely to original talent in a club-like setting.
  • Witt Stephens Jr. Central Arkansas Nature Center & The Arkansas Game & Fish Aquarium
  • Riverfest International Village
  • Bad Boy Mowers showcase
  • Third annual Super Retriever Series Crown Championship
  • Arkansas Arts Center Artmobile
  • Tenenbaum Recycling Group Scrap Exchange
  • The Milk Mustache Mobile Milk the Moment Tour
  • Disc-Connected K9’s – World Famous Frisbee Dogs