Nike Factory Store is open at Promenade at Chenal.

Nike’s newest factory retail location is open at The Promenade at Chenal, 17711 Chenal Parkway, Little Rock.

Footwear, apparel and equipment for sports and recreational pursuits including running, training, soccer, and basketball, along with an extensive collection of Nike sportswear, will be available for men, women and children at the new Little Rock location, which will tout Nike's "athletes serving athletes" initiative.

It's the latest nationally known retailer to open at Promenade, following clothier J. Crew (which opened Sept. 20) and the Apple Store (which opened Aug. 27).  Other recently opened attractions include locally owned burger-and-bar purveyor Big Orange and Sleep Number by Select Comfort

Grand opening events taking place at the store Oct. 14-Oct. 16 will include:

Early Bird Specials -- Nike will offer a free gift to the first 200 shoppers each day.

New Look, New Lineup, New Deals -- Shoppers can take advantage of savings up to 30 percent off already value priced items.

Special Gifts -- Nike will award special gifts when shoppers spend $125 or more.

Store hours are 10 a.m.-9 p.m. Monday-Saturday and noon-6 p.m. Sunday. For more information call the Nike Factory Store at (501) 821-5276.